Malang City – The Indonesian School of Informatics & Computer Science (STIKI) Malang appreciates the ideas presented in an article by Informatics lecturer, Mukhlis Amien, M.Kom, titled “E-commerce and Social Media: How Does Data Science Change the Online Business World.” Let’s delve into the explanation.

Hello, Digital Friends! Surely we’re all very familiar with online shopping, right? From buying clothes, airplane tickets to our favorite foods, everything can be easily obtained on e-commerce platforms. We also often see advertisements for products we’re interested in on social media, don’t we? Now, have you ever wondered how e-commerce and social media know what we want?

Turns out, all of this is thanks to the marvel of a field called data science. Data science is a combination of statistics, mathematics, and computer technology used to analyze and understand data or information. Not only that, data science can also be used to predict consumer behavior.

Let’s start with e-commerce. When you search on an e-commerce platform, not only what you’re looking for is recorded, but also how long you view a product, which products you add to your cart, and even which products you purchase. All of this creates a very specific ‘consumer profile’ for each user. With this profile, e-commerce can provide more accurate recommendations based on individual preferences. So, the more you shop online, the better e-commerce understands what you like and need.

Moreover, data science also enables e-commerce to personalize email marketing. For example, if you often view a specific product but haven’t purchased it yet, e-commerce can send you an email with a discount for that product. Or, if you haven’t shopped for a while, they can send you a discount code to encourage you to shop again. Cool, isn’t it?

Now, let’s move on to social media. In the context of social media, data science also plays a very important role. What you like, share, or comment on not only determines what ads you’ll see but also what content will appear in your feed. So, your social media feed is actually the result of algorithms that use data science.

Furthermore, data science also enables social media to understand users’ emotions and sentiments. For example, by analyzing the words used in comments or posts, social media can determine whether users are happy, sad, angry, or have other emotions. This information is crucial for brands to understand how consumers react to their products or services.

Next, data science also allows online businesses to analyze trends. By analyzing sales data over time, businesses can identify which products are trending and which ones are not selling well. This information is crucial for product planning and marketing strategies.

So, Digital Friends, those are some ways data science is changing the online business world, from e-commerce to social media. Not only as consumers but also as business players, it’s important for us to understand and leverage data science. Hopefully, this article adds to your knowledge.

STIKI is highly committed to facilitating various student activities that support both academic and non-academic achievements. As an institution focusing on the ICT field, STIKI Malang provides opportunities for the younger generation to collectively develop competencies and creativity aligned with future needs. STIKI Malang is committed to preparing graduates who are capable and ready to compete in the era of globalization. For information on activities at STIKI Malang, please visit the website www.stiki.ac.id.